Owned by

General Mills

  • Betty Crocker
  • Cheerios
  • Green Giant
  • Haagen Dazs
Score
23%
Poor

General Mills – owner of brands like Cheerios and Häagen-Dazs – needs to stand to attention. Limited understanding on water but no commitment to food producers, land rights or tackling climate change? No anti-biofuel advocacy? No time to waste.

How are the scores formed?

We assessed publicly available information on the policies and commitments of the 'Big 10' food companies towards the sourcing of agricultural commodities from developing countries. The Scorecard looks at seven themes, weighing each theme equally. The index tackles some cutting edge issues that will require rigorous debate and dialogue between companies, civil society and industry experts. Find out more...

What do the scores mean?

  1. 8 - 10Good
  2. 6 - 7Fair
  3. 4 - 5Some progress
  4. 2 - 3Poor
  5. 0 - 1Very poor

Land

Score 1

No recognition of community land rights, no action to stop the use of farmland to grow fuel crops, and no requirements for suppliers on how land use affects people and the planet. One big no.

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Women

Score 2

General Mills does run projects to support rural women and girls – but fails to recognize specific issues faced by female workers.

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Farmers

Score 1

It runs projects to support farmers, but General Mills doesn’t know the number of small-scale producers in its supply chain – and doesn’t ask suppliers to protect farmers’ rights.

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Workers

Score 3

Bad news for workers – General Mills doesn’t recognize key issues like the right to earn a living wage. At least it’s committed to ending child and forced labor.

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Climate

Score 2

General Mills’ attitude to climate change is general at best. It recognizes the issue, but fails to ask its suppliers to meet any specific requirements.

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Transparency

Score 2

General Mills is the most secretive of the Big Ten companies. Of all the materials it sources, the only stats publically available are about palm oil. Everything else remains secret…

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Water

Score 5

General Mills is refreshingly honest about the water it uses. But it hasn’t committed to protecting access to water, even for communities surrounding its operations.

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See how the world's ten largest food companies compare on the Behind the Brands Food companies Scorecard See the Scorecard