Owned by

General Mills

  • Betty Crocker
  • Cheerios
  • Green Giant
  • Haagen Dazs
Score
31%
Poor

General Mills is now most improved since February 2014, having made progress on climate, water, gender and transparency. It performs strongest on climate and water,  but poorly on farmers, women and workers.  has still a long way to go.

How are the scores formed?

We assessed publicly available information on the policies and commitments of the 'Big 10' food companies towards the sourcing of agricultural commodities from developing countries. The Scorecard looks at seven themes, weighing each theme equally. The index tackles some cutting edge issues that will require rigorous debate and dialogue between companies, civil society and industry experts. Find out more...

What do the scores mean?

  1. 8 - 10Good
  2. 6 - 7Fair
  3. 4 - 5Some progress
  4. 2 - 3Poor
  5. 0 - 1Very poor

Land

Score 2

General Mills needs to step up in a big way. It recognizes ‘Free, Prior, and Informed Consent’ in its palm oil policy, but that’s not enough to ensure that it and its suppliers aren’t pushing people off their land.

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Women

Score 2

General Mills has projects to promote women producers as well as intentionally sourcing from women farmers but in every other category, the company falls short. It has not even recognized the inequality women producers face in the supply chain.

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Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

Farmers

Score 2

It runs projects to support farmers, but General Mills doesn’t know the number of small-scale producers in its supply chain – and doesn’t ask suppliers to protect farmers’ rights

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Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

Workers

Score 2

General Mills is tied with Kellogg for the lowest score on workers. There are many areas for improvement, but a good first step would be for the company to track and report on the number of workers in their supply chain and the issues these workers face so that they can develop an informed strategy to ensure worker’s rights are realised.

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Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

Climate

Score 5

General Mills made a significant leap in its policies on climate change in 2014. They will set targets to reduce emissions from agriculture and engage in meaningful calls for climate action through the company’s advocacy efforts.But the company is still middling on the issue and needs to follow-through on their commitments with strong implementation plans as well as set requirements for its suppliers.

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Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

Transparency

Score 4

General Mills has improved its transparency on several counts and provides more information on suppliers and sourcing countries of certain key commodities. But there is very limited disclosure provided on sourcing volumes.

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Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

Water

Score 5

General Mills is refreshingly honest about the water it uses. The company also released a promising new water policy. It however has yet to set a target for reduction of water use right through its supply chain.

See how other companies score on Water

Make a change

Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

See how the world's ten largest food companies compare on the Behind the Brands Food companies Scorecard See the Scorecard