Owned by

General Mills

  • Betty Crocker
  • Cheerios
  • Green Giant
  • Haagen Dazs
Score
30%
Poor

General Mills is now most improved, having made progress on climate, workers, gender and transparency. It performs strongest on climate and water, but on all the other issues has a long way to go to catch up.

How are the scores formed?

We assessed publicly available information on the policies and commitments of the 'Big 10' food companies towards the sourcing of agricultural commodities from developing countries. The Scorecard looks at seven themes, weighing each theme equally. The index tackles some cutting edge issues that will require rigorous debate and dialogue between companies, civil society and industry experts. Find out more...

What do the scores mean?

  1. 8 - 10Good
  2. 6 - 7Fair
  3. 4 - 5Some progress
  4. 2 - 3Poor
  5. 0 - 1Very poor

Land

Score 2

Progress on this front has been made, General Mills recogizes FPIC in its palm oil policy. But General Mills needs to step up in a big way to create policies that respect land rights of communities.

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Women

Score 2

General Mills does run projects to support rural women and girls – but fails to recognize specific issues faced by female workers.

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Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

Farmers

Score 2

It runs projects to support farmers, but General Mills doesn’t know the number of small-scale producers in its supply chain – and doesn’t ask suppliers to protect farmers’ rights

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Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

Workers

Score 3

General Mills is committed to ending child and forced labour. It however could improve on other areas such as recognizing the right to earn a living wage.

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Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

Climate

Score 5

General Mills has just made a significant leap in its policies on climate change. They will set targets to reduce emissions from agriculture and engage in meaningful calls for climate action through the company’s advocacy efforts.

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Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

Transparency

Score 3

General Mills has improved its transparency on several counts but still shares last place on transparency with four other companies.

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Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

Water

Score 4

General Mills is refreshingly honest about the water it uses. But it hasn’t set a target for reduction of water use right through its supply chain.

See how other companies score on Water

Make a change

Thank you for using your voice on Facebook, Pinterest and Twitter to nudge your favorite brands. As companies commit to improve their policies, we’ll update the scorecard so you can see how your actions are helping to push the ten biggest food and beverage companies to do better.

See how the world's ten largest food companies compare on the Behind the Brands Food companies Scorecard See the Scorecard