Kellogg’s behavior on land rights, worker’s rights, and support for small-scale producers is distinctly lacking in snap, crackle and pop. It is at least more transparent about its business than some other companies however.
The #1 thing you can ask of Kellogg’s to make a difference: Ask Kellogg to act to support the people who produce your food around the world!
One in three of us depend on food produced by small-scale farmers, but millions of these farmers are struggling just to feed themselves. Kellogg’s has the lowest possible score for farmers and must do much more to understand the opportunities and challenges that small-scale farmers face.
Tell them to conduct and publish impact studies so consumers know how the company’s sourcing practices affect small-scale farmers in developing countries