倡議運動消息

Company feedback

All the companies in the scorecard have been invited to respond publicly as part of ongoing discussions with them. We want an open conversation.

Company responses to Behind the Brands with our replies.
Associated British Foods
Coca-Cola
Danone
General Mills
Kellogg’s
Mars
Mondelez
Nestle
PepsiCo
Unilever


Others we work beside

We are part a wider movement of people and organisations working towards a fairer global food system. Rigorous debate and dialogue between companies, civil society and industry experts will be essential to tackle these issues. There are many voices in this conversation. Here are links to other organizations we work beside as well as links to relevant materials.

Berne Declaration: "Stop Bad Chocolate"
The Berne Declaration, a Swiss organisation working for better North-South relations, launched a chocolate campaign on 29 Feb 2013. Poor Easter Bunny has been produced under unfair conditions and gets depressed. Watch the video, spread it and take action at www.stop-bad-chocolate.ch

Fairfood International is a global advocacy group that encourages food and beverage companies worldwide to address food sustainability issues associated with their supply chains. Its interactive 'Food Issues Map' connects social, environmental and economic sustainability issues to specific food sectors, countries and associated food companies.  http://www.fairfood.org/food-issue-map

「品牌背後」公司評分表最新排名出爐(2015-03-31)

到底十大品牌中哪一個能脫穎而出?Ready... Fight~~!!!!

 

 

 

你心目中的「品牌背後」是怎樣的?

兩年前的12月,我的同事陷入沮喪中。背後原因不單是那年天氣嚴寒,更是因為看到全球糧食系統失衡,令不少婦女、農民和他們的家庭受害。為此,我們認為要盡快解決這問題。

我們發現企業在糧食系統之中扮演許多關鍵角色,受這發現啟發,我們設計出一個把全球最大的十家食品和飲品公司排序的系統,令這些公司知道其在社會企業責任上有什麼做得好,有什麼做得不足,也使我們的支持者理解這些公司在生產鏈上發生的問題,共同要求這些公司作出改善。

這就是「品牌背後」倡議運動誔生的背景。

時至今日,超過70萬人參與了這場倡議運動,不少食品業鉅頭,例如百事公司、可口可樂、雀巢、Mondelez、瑪氏、通用磨坊和家樂氏也因此承諾改善它們營商方式。我們清楚明白,如果沒有你的支持,「品牌背後」不過是一場空想的意念!

所以,你們正正就是「品牌背後」運動成功的關鍵。

大概一個月前,我們向全球的支持者發出了問卷,結果收到超過700個回覆。

在回覆中,我們看到的三大發現是:

  1. 你認為自己在運動中扮演的角色,是「良心消費者」。

食品公司重視你的意見,因為當消費者團結在一起時,就形成巨大的購買力:這是不容忽視的。

  1. 你認為樂施會可以在運動中作更多新嘗試。

多謝你的意見!我們也樂意嘗試更多新策略!

  1. 你期望有更深度的參與。

我們也希望你能更投入「品牌背後」的行動,無論在網上或其他的活動。

團結就是力量。你的意見,有助我們推動全球最大品牌作出改變。

2015年,我們有更精彩的計劃,請留意「品牌背後」的最新消息! 

如果你還未填寫問卷,歡迎你在這裡留下意見。 

謝謝你的支持,成為「品牌背後」倡議運動的一份子。


保護小農土地權  雀巢許下大膽承諾 (只有英文)

自去年10月,樂施會「品牌背後」倡議運動要求全球十大食品企業改善土地政策,尊重小農和原住民的土地權益,可口可樂和百事公司先後響應全球消費者的號召,承諾在其供應鏈上推動和執行「對土地掠奪零容忍」的政策。事隔快一年,另一家跨國食品公司雀巢近日亦宣佈,不再容許其食品原材料,由非法徵用或剝削貧窮人土地所生產。

除此之外,雀巢的承諾比可口可樂及百事公司更進一步,願意與各地政府、社群和持份者合作,積極找尋機會,歸還土地予失地小農;對於土地權不被尊重的個人、社群或原住民,重新肯定其應有的權利;對土地權不及男性的女農民,提高她們租用權保障等。雀巢的進取態度可謂領先同業。

詳情請參閱由樂施會「品牌背後」倡議運動經理Monique van Zijl所撰寫之文章


通用磨坊和家樂氏要做全球暖化的沉默幫兇嗎? (只有英文)

5月20日,樂施會「品牌背後」倡議運動發表《袖手旁觀》報告,指出在十大食品公司當中, 通用磨坊及家樂氏表現尤欠理想。通用磨坊隨即在其網站撰文反駁,表示已經加入「可持續農業聯盟」(Field to Market),改善其在美國的農業生產行為。樂施會認為,通用磨坊減少內部運作所產生的溫室氣體排放量,做法固然可取,然而,這跟嚴格要求其供應商減少農業排放為兩 碼子事。通用磨坊既未要求其供應商減排,亦未要求他們訂立減排的目標和時間表,更遑論主動在業界中大聲疾呼,要求同行一起正視氣候變化問題,停止導致更多 饑餓及貧困。

樂施會「品牌背後」倡議運動對通用磨坊文章的回應,全文在(只有英文)。

 

可口可樂、百事公司及英聯食品的回應,與我們的要求(英文)

2013年10月7日

繼續閱讀......

 

可口可樂、百事公司及英聯食品: 請確保蔗糖業務不會導致土地掠奪

2013年10月2日

很多時候,您喜愛的食品和飲品所用的蔗糖,是藉著驅逐農民和其家庭離開自己的土地而得來的。您可以改變這種不公義的做法。告訴可口可樂、百事公司及英聯食品,要確保它們的蔗糖業務不會導致土地掠奪。繼續閱讀......

 

全球最大朱古力生產商,在公眾壓力下融化

2013年4月23日

今天,我們為朱古力愛好者帶來更多甜蜜的消息:感謝包括您在內的消費者的支持,世界上最大的朱古力生產商Mondelez,已經同意逐步採取措施,解決可可豆供應鏈中的婦女所面對的不公平問題。 繼續閱讀......

You Spoke. Mars and Nestle listened.

26 March 2013 

Here’s an Easter treat for chocolate lovers: proof that no brand is so big it can ignore its customers.

A month ago Oxfam launched Behind the Brands with a call to “change the way the food companies that make your favorite brands do business.”  In just a few weeks thousands of tweets were sent to the companies, including a huge Thunderclap on International Women's Day and many thousands of Facebook shares and comments. More than 60,000 of us have taken action to ask the ‘Big 3’ chocolate companies, Mars, Mondelez and Nestlé, to do right by the women who grow their cocoa. Today, two of them have shown they’re listening.

After more than 60,000 people took action, Mars and Nestle have agreed to do more to ‘know and show’ how women are being treated in their cocoa supply chain, to commit to a plan of action, to work to sign on to the UN Women’s Empowerment Principles, and to work with industry organizations to address gender issues.  These moves are happening because of the pressure you applied.

Oxfam is encouraged by their commitments and the effects this could eventually have on women cocoa farmers around the world.

Deisi, a cocoa farmer in Brazil and a young leader there, has always believed that companies can help. “We should seek partnerships with companies that could help
us increase and improve our production and also help us in transporting and selling our cocoa.” 

In this billion dollar industry, women working in cocoa production often earn less than $2 a day and face uphill battles on accessing support and training. Mars, Mondelez and Nestle have the power to change this and to help women to succeed and overcome the poverty that they and their communities face. 

“Women cocoa farmers and consumers around the globe have made their voices heard,” said Alison Woodhead, campaign manager for Oxfam’s Behind the Brands Campaign. “Mars and Nestle have taken important steps to show the farmers they rely on, their customers and the rest of the food industry that they care about the conditions women face in their supply chains including low pay, discrimination and unequal opportunity.

Oxfam is looking forward to working with Mars and Nestle to ensure they keep their promises to women and now looks to Mondelez to follow suit with similar commitments.

Mondelez International, which controls 15% of the global chocolate market, has yet to act.  So the question is - Mondelez, will you listen to your customers and act?

Share the news

Keep the pressure on Mondelez International

Add your voice to this action now >>

Momentum Rising for Behind The Brands

25 March 2013

On International Women's Day, March 8th 2013, activists gathered around the country to stand up for women cocoa farmers. From M&M's World in Times Square, to the Nestle USA headquarters in Los Angeles, we called for justice for the millions of small-scale women cocoa farmers who work hard to lift their families out of poverty. Chocolate is a $100 billion industry, but most cocoa farmers live on less than $2 a day. The top 3 chocolate companies -- Mars, Mondelez and Nestle -- buy more than 30% of the world's cocoa, and their policies could help these women lift themselves and their families out of poverty

Danone responds

12 March 2013

The last of the Big 10 companies to publicly comment on our scorecard, Danone, has responded to Behind the Brands and Oxfam has replied.

Thank you - we're out there making a difference

8 March 2013

Phew, it's been a busy International Women's Day and a very inspiring one.

Today has seen more than 1200 people send tweets and Facebook posts all together in a huge Thunderclap to support our action telling Mars, Mondelez International and Nestle to stop putting women last in their cocoa supply chains.

More than 5,000 people have signed the petition today and many more are joining them every hour.  We might just meet our current target of 20,000 actions by the end of the day.  Amazing.  (Edit, 18.09GMT - the response has been so great we've updated the target, we're now pushing for 30,000 - even more pressure, even more amazing.)

We've also seen campaigners at M&Ms World in New York, and outside the American HQs of Nestle and Mondelez International.  Follow @OxfamAmerica for pictures and updates.

There are already encouraging signs that all your hard work and support is beginning to work.  Just 10 days after launching Behind the Brands Nestle has written a public letter committing to explore ways to improve their approach to women in their supply chain. We'll be watching this closely and updating you on further progress.  Read the Nestle letter and our response here.

There will be more updates next week.  Thanks for your incredible support and please do share the campaign as widely as you can - this is just the beginning.


Are women from Mars?

1 March 2013

Tuesday’s Behind The Brands campaign launch kicked off with a call for Mars, Mondelez International and Nestle to stop ignoring the women who are working in their cocoa supply chains. Between them, these three companies net more than $45 billion a year in confectionary sales. But throughout their cocoa supply chains – from growers to pickers – women are getting a raw deal.

Thousands of people have already taken the action - people who love the chocolate these companies produce, but hate the way they put women in their cocoa supply chains last. So thank you!

The action sparked an immediate response from Mars via a blog post, describing their Sustainable Cocoa Initiative.

“… the Sustainable Cocoa Initiative is designed to work with these communities to help ease social hurdles like poverty, lack of education, and lack of opportunity by addressing the core challenges that farmers face. We recognize the important role women will play in addressing these problems and in moving their communities forward.”

Nestlé welcomed their position at the top of our Behind the Brands scorecard and referred to their work with farmers: 

“By working cooperatively with more than 600,000 farmers that provide our raw materials, we are in a unique position to make a real impact.”

Mondelez's response included highlighting their Cocoa Life initiative:

“Since October, we’ve committed $600 million over 10 years through our Cocoa Life and Coffee Made Happy initiatives to build sustainable supplies and thriving communities to benefit millions of people in the developing world.”

Fundamental change needed

The truth is, we know that all three of these companies have projects that seek to help farmers.  We also know that these projects have in some cases reached out successfully to women farmers and workers. But the projects the companies tout are piecemeal at best. What’s needed are fundamental changes to the policies that actually govern the way these companies do business.

Together Mars, Mondelez and Nestle purchase nearly one third of the world’s harvested cocoa. They have the power to influence suppliers, governments, and certification bodies and they can influence policy shifts and practices in the sector.

None of the three companies get good scores for their policies on women in our Behind the Brands scorecard, and Mars and Mondelez both get the lowest possible score, which means their policies on women are simply unfit for modern purpose.

Oxfam’s Behind the Brands campaign sets out three clear steps for Mars, Mondelez and Nestle to comprehensively tackle the unfair treatment of women in their cocoa supply chains.

The three companies have shown that they’re willing to make commitments on important issues such as sourcing certified cocoa. It’s now time for these chocolate giants to show the same leadership on womens’ rights.

Add your voice to this action now >>

 

The response to Behind the Brands so far

28 February 2013

There has been a great response to the Behind the Brands launch on Tuesday (Feb 26). Consumers clearly care about the people behind the foods they buy. Thousands of people have taken action; the start we hope of a movement to reverse the 100-year legacy of the world’s ten largest food and beverage companies in taking advantage of cheap land and labor to make mass products at huge profits.

People have asked the companies tough questions on Twitter. In Beijing, campaigners talked to shoppers in one of the city’s biggest shopping malls. In the US they went to the headquarters of Coca-cola, Pepsi and Mondelez and spoke to employees about the problems their bosses’ policies – or lack thereof – are causing poor food producers. The New York Times, the Financial Times, Reuters, the BBC and the Guardian were among the media that covered an issue that, until now, has been largely overlooked.

We were very keen to hear how the companies would respond.

Danone did not respond at all.

Associated British Foods – the worst performer on Oxfam’s scorecard – said "the idea that ABF would use a ‘veil of secrecy’ in order to hide the ‘human cost’ of its supply chain is simply ridiculous.” It is understandable that ABF would be disappointed at being the lowest scoring company of all ten of the food giants we ranked. But the facts behind those scores are clear for everyone to see.

Coca-Cola reiterated its commitment to the environment, sustainability and women workers, but it did not properly address its poor scores on land and farmers.

PepsiCo CEO Indra Nooyi met with Oxfam staff who had been handing out materials at the company’s US headquarters. She was surprised and disappointed to hear that PepsiCo scored lower than its competitors. That Indra Nooyi paid such personal attention to the news is promising, at least, and we hope that her senior team can translate this concern into action.

Mars said it appreciated Oxfam’s focus on the “serious issues” facing cocoa farmers and recognized the important role women must play in tackling them. We think that the steps Mars has taken to do right by small-scale farmers, including its commitment to source 100% certified cocoa by 2020, are very welcome. But the company’s individual projects to invest in smallholder farmers must also be accompanied by more comprehensive policies extending to land, water and women’s rights, too.  

Mondelez said that it had recently committed $600 million over 10 years to it Cocoa Life and Coffee Made Happy programs to build sustainable supplies and thriving communities. It also described its global leadership in sourcing certified cocoa. Mondelez said that while it was pleased Oxfam was raising awareness of problems, it felt that the Behind the Brands scorecard was a “missed opportunity” to engage companies in positive change. Oxfam is happy to hear Mondelez reiterating its public commitment to the people who grow their ingredients. However,  just listing out its community initiatives – although they are all very welcome and undoubtedly great for those local communities that are benefiting – alone is not enough. We made a specific request that Mondelez commit to a full assessment of gender inequality in its cocoa supply chains followed by a plan of action to address problems.

General Mills and Kelloggs committed to review the findings and to do more.

Nestle – in a formal response on its website – said it was taking Oxfam’s challenges seriously. The company highlighted its support to small scale farmers, to the sustainable use of water and in addressing child labor. But the company did score poorly on land and women – areas of real concern one that relies so heavily on land and on women farmers and workers. Nestle does not have any guidelines requiring suppliers to take a zero tolerance approach to land grabbing, nor does it know how many women are involved in their cocoa supply chain and whether these women are at risk of exclusion of exploitation. 

Unilever responded that it supports campaigns such as Oxfam’s on global food security and welcomed our emphasis on greater transparency and the importance of the role of women and of land rights, which the company says it has highlighted at the G20. However Unilever too said Behind the Brands was a “missed opportunity” to look at all the organizations that needed to come together on the critical issue of global food security. “Change of this nature requires wide partnerships, and needs to stretch beyond looking at the role of branded food companies”, it said.

Unilever is right to say that food security challenges will only be tackled if they are addressed comprehensively by a range of actors from consumers to governments to companies. Food companies need to take a leading role in making this happen as Unilever is doing, for example, by including smallholder farmers in food value chains. We look forward to seeing specific new commitments and public actions from Unilever to address where there are gaps in their sustainability such as preventing land grabs and pursuing equality for women.

Overall, we think that a handful of the ‘Big 10’ companies went to some length to engage positively with the arguments that published in Behind the Brands. But with a few exceptions, we feel that their responses overall have been tepid and largely predictable at best – an underwhelming reply to the scale and urgency of the problem, given the undoubted power that they wield.

Sign up to join our Twitter Thunderclap  – which targets the 3 companies from our "Truth about women and chocolate" action and which we’ll release on International Women’s Day, 8th March

 

Go behind the brands you buy.  Day 1

26 February 2013

What do Twinings, Toblerone and Tropicana have in common? The same as Coca Cola, Cheerios and Cadbury's, Ovaltine and Oreos, Pringles and Pop tarts. They're all made by the 'Big 10' food companies, who between them make over $1bn a day.

Here at Oxfam we’ve spent a good part of the past 18 months looking at how the world’s biggest food firms - household names like Nestle, Coca Cola, Pepsi and Kellogg - do business. While some are doing better than others, overall, the results are bad news. But the good news is that no brand is so big it can ignore its customers – and that’s where you come in.

We know you already think hard about what you buy, so we’re not asking you to feel guilty about it. Instead we want to work with you to push for these companies we buy from everyday to do better. We’ve created a simple ‘Behind the Brands’ Companies Scorecard to compare how 10 biggest food companies score on issues from water to workers. The results aren’t pretty – and when it comes to supporting the women in supply chains all companies are failing.

Start with the women behind your chocolate

3 companies - Nestle, Mars and Mondelez - buy over 30% of the cocoa grown worldwide. But the women who grow and pick that cocoa are getting a raw deal. 

This matters because it’s women who most often provide food for their families, and thousands of these women farmers and their families are going hungry. And because you buy the bars, you really can change the way those chocolate companies do business.

For decades, these companies have put women front and centre in their advertising but have ignored the women they rely on to grow the chocolate. It’s time for Nestle, Mars and Mondelez to LOOK, LISTEN and ACT for the women who grow their cocoa.

But first, they’ll listen to you. You don’t need to stop buying chocolate. But you can stop the big chocolate companies from putting women last. Sign the petition now and urge these companies to act.

Because if you think you can’t change the food system, you really need to think again. You’re more powerful than any of the world’s biggest food companies. Without you, they won’t stay big for long.